Botanica Caps poster by Sasha Prood available for purchase at ARTY PEOPLE!
- Based in the USA
- View Sasha’s portfolio
In addition to our Two of a Kind series each Tuesday, we’ll also be showcasing nature-inspired typography in a weekly feature called Type Tuesdays. Why? All because I love me some typography. I took a typography class in college and it was the first class that really made me think about CRAP. Not literal crap. And not feeling like crap. For those of you who might be in a state of confusion, let me educate you: CRAP is a design acronym for contrast, repetition, alignment, and proximity; four things I always take into account when I create a mockup for a client. The typography class didn’t really touch upon creating letterforms from scratch, but it is something I’d like to take a stab at with a pen and paper someday.
First up in our Type Tuesday series is an accomplished freelance designer, illustrator, and artist named Sasha Prood, who has quite the roster of clients: Martha Stewart Weddings, Harper Collins, J. Crew, Madewell, Food & Wine Magazine … you might have heard of some of them. Sasha, who grew up just outside of Philadelphia, Pennsylvania and studied at Carnegie Mellon’s School of Design, displays so much natural (mind the pun) beauty and detail that — with respect to art — she proves that the pen truly is mightier than the sword. Can she slay dragons? Probably. But I bet they’re more interested in admiring her works than they are with turning them into ashes.
Currently, Sasha lives in Brooklyn, New York where she freelances full time and is attending Type@Cooper, a program with an in-depth study of typeface design principles. Visit Sasha’s website to learn more about her and spend hours gazing at her brilliant work, many of which are available for purchase.